What’s your story?

Those were David Gilmour, Richard Wright and Polly Samson who in my humble opinion commemorated an inspirational and epic commercial/speech from 1993 through the song “Keep Talking” from Pink Floyd’s album “The Division Bell” (1994) featuring samples of Stephen Hawking’s recognizable unique electronic voice.

“For millions of years mankind lived just like the animals; Then something happened which unleashed the power of our imagination – We learned to talk …All we need to do is make sure we keep talking” – Stephen Hawking

Why is it important?

It appears to be an essential ability to talk and communicate in order to develop and keep the human progress of civilization. Here’s the thing, Storytelling is a quality that has been around here from ancient times. Through this ability to tell a story, men were able to come together and unite under a common idea – AKA “story”.

Just imagine, the first time somebody described a successful hunting; Or to be present by a man who tells his story of meeting a Godly angel. – Fascinating, isn’t it?

And this is the part where it all comes together and becoming extremely relevant and crucial in the world of design, branding and commercialism. A successful company always established over strong foundations of trust.
Trust is being gained by people.
People’s trust must be earned through an appropriate approach.
Only then, the company will be able to function and sell a product. It has always been done by “selling” a narrative. Good Storytelling is basically the ink for a pen that’s going to sign the next receipt for an accomplished deal.

There are literally countless excellent examples for Great Storytelling.
From time to time we will share such stories with you and analyze them.

P.S.E.G
(Post Scriptum Easter Eggs)

This is the original commercial:

Which by itself has a great Storytelling about… surprisingly… Storytelling! 🙂

And here is the awesome song that we love so much:

And don’t forget, Keep Talking 😉