Hi everybody, this post will comment on the re-branding of Teva’s logo Teva Pharmaceutical Industries has a long history filled with progress and growth, from the beginning of its predecessor company “Salomon, Levin, and Elstein Ltd”, that was founded in 1901, and leading up till this day. Through the years, the company had [...]
Music as a subject is a broad media that contains within itself a reach world of styles and cultural references. Few months ago we’ve started a branding process for a talented trumpet musician and a man of education, Mr. Gregory Rivkin. In the creative process we tried to define what is it that [...]
It was truly a delight to do this. As soon as I heard the name of this freshly organized jazz quartet, I knew- this is going to be interesting. Syncopated harmony of rhythms and sounds by Matthias Gmelin on drums, Henning Sieverts on bass, Tony Pancella on piano and Gregory Rivkin on trumpet, sure [...]
Going through tubes is not the sole domain of Super Mario. For decades now, people stare at “tubes” to receive their portion of entertainment or to simply temporarily escape their daily routine. The sole subject of this post is dedicated to our most used and popular Tube, the YouTube. We may take it for granted [...]
As promised in our last post about updating the Skype logo and what’s behind it, this one is for discussing minimalism and it’s implements on Logo design. I bet you wonder about the title of this post. I was referring to Kazimir’s Malevich famous and notorious black square. This painting was not a [...]
How abstract and complicated does the design world seem to you? How unique or special branding should be? - Those are two of the questions designers ask themselves each day while working on various projects. Approaching to the end of the second decade of the 21th century, one must ask himself: “Why and [...]
D&A Synergy is a massive topic to talk about, so we’ll try to keep it basic - yet to mention the important stuff First of all, what is Art? Try to ask yourself this while you think of the song “what is love” from the “marry” 90’s. (https://youtu.be/HEXWRTEbj1I) - They both rhyme. Like in [...]
זה הצעד הראשון שלנו איתכם בשיתוף רעיונות ומחשבות דייוויד גילמור, ריצ’רד רייט ופולי סמסון היו אלו שהנציחו את הנאום האדיר (לדעתי) של סטיבן הוקינג מפרסומת טלוויזיה לחברת BT שהוא השתתף בה בשנת 1993. השיר “Keep Talking” (המשיכו לדבר) הופיע באלבום “The Division Bell” בשנת 1994 וכלל בתוכו את דגימות הקול האלקטרוניות המזוהות של [...]