The Conservatory is the oldest music school in Haifa, Israel, established in 1924 by Gita Dunie Weizman. Through the years the old logo was overused and lost it’s prestige. The new logo retains historically significant elements from the old version, and combines it with fresh approach, making it more relatable and approachable for new young audiences. The stationery kit design extends and is derived from this improvement in the overall visual language.