Hi everybody, this post will comment on the re-branding of Teva’s logo Teva Pharmaceutical Industries has a long history filled with progress and growth, from the beginning of its predecessor company “Salomon, Levin, and Elstein Ltd”, that was founded in 1901, and leading up till this day. Through the years, the company had [...]
Music as a subject is a broad media that contains within itself a reach world of styles and cultural references. Few months ago we’ve started a branding process for a talented trumpet musician and a man of education, Mr. Gregory Rivkin. In the creative process we tried to define what is it that [...]
It was truly a delight to do this. As soon as I heard the name of this freshly organized jazz quartet, I knew- this is going to be interesting. Syncopated harmony of rhythms and sounds by Matthias Gmelin on drums, Henning Sieverts on bass, Tony Pancella on piano and Gregory Rivkin on trumpet, sure [...]
Going through tubes is not the sole domain of Super Mario. For decades now, people stare at “tubes” to receive their portion of entertainment or to simply temporarily escape their daily routine. The sole subject of this post is dedicated to our most used and popular Tube, the YouTube. We may take it for granted [...]
How abstract and complicated does the design world seem to you? How unique or special branding should be? - Those are two of the questions designers ask themselves each day while working on various projects. Approaching to the end of the second decade of the 21th century, one must ask himself: “Why and [...]